Dental Practice
Sussex Family Dental
A calmer, clearer patient experience designed to build trust and support appointment bookings.
Web Design · Sussex, NB
Websites that win clients for service businesses
I design and build custom websites for service businesses that build trust, generate more inquiries, and stay easy to manage after launch.
The Problem
Your expertise deserves a better website
Many trust-based businesses lose leads before the first conversation. An outdated look, slow load times, or unclear navigation can make potential clients leave before they understand what you offer.
You need a website that explains your services quickly, builds trust right away, and makes it easy for the right people to get in touch.
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Your site feels dated
First impressions matter — an old site can make a strong business feel behind.
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Visitors don't know what to do next
Traffic means very little if people can't quickly figure out how to contact you or book.
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Simple changes turn into delays
If every small edit requires outside help, your website becomes harder to keep current.
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Your mobile experience falls short
Many of your clients are searching on their phones, and a poor mobile experience costs trust.
Services
Everything you need to grow online
From first strategy call to launch day — one partner, no guesswork. Every project is custom-designed on Squarespace for how your business actually works — professional results you can update yourself.
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01
Custom Website Design
Bespoke layouts tailored to your brand, audience, and business goals. Structured to guide visitors toward booking a call or requesting a quote.
- Mobile-first responsive design
- Multi-page custom website tailored to your business, goals, and content
- Contact forms & CTAs
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02
Brand & Visual Identity
Cohesive colour, typography, and imagery that positions you as the professional choice in your market.
- Brand-aligned design system
- Custom icon & image direction
- Style guide for future use
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03
Development & Launch
Fast, search-friendly builds configured for performance, clarity, and easy updates from day one.
- Website setup & launch
- SEO-ready structure
- Analytics setup
- Launch training walkthrough
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04
Ongoing Support
Monthly care plans so your site stays secure, updated, and working hard — without you lifting a finger.
- Content updates
- Performance monitoring
- Priority support
Who I Serve
Built for businesses that sell their expertise
If your business runs on trust, reputation, and booked appointments, your website should work just as hard. I work with trust-based businesses that rely on clarity, credibility, and a steady flow of qualified inquiries.
- Dental Practices
- Law Firms
- Medical Clinics
- General Contractors
- Veterinary Clinics
- Physiotherapy & Rehab
- HVAC & Home Services
- Consultants & Coaches
How It Works
A clear process, start to finish
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1
Discovery Call
I'll learn about your business, your clients, and what success looks like. No pressure — just a conversation to see if we're a good fit.
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2
Strategy & Design
I plan your site structure, shape the messaging, and design key pages so everything is clear before development begins.
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3
Build & Refine
I build the site, test it across devices, and refine the details so every page feels polished and purposeful.
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4
Launch & Support
Go live with confidence. I handle the technical setup and show you how to manage content — plus ongoing support if you need it.
Sample Projects
See what's possible for your industry
Research-based sample projects shaped by real industry needs — each links to a full case study.
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Dental Practice
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Medical Clinic
Sussex Family Medical
Patient questions, forms, and booking pathways organized to reduce friction and front-desk confusion.
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Mental Health Resource Hub
HelpStartsHere
Province-wide mental health resource hub built to help people find support quickly through clear navigation and trusted information.
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Construction Company
Kings County Builders
A project-led website that helps homeowners evaluate the work, understand the process, and request a quote.
Why Michael Kelly Design
Design experience you can trust
Strategy-first websites shaped by 15+ years in UX.
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15+ years of UX expertise
I've designed for healthcare, government, and enterprise — so your business gets the same strategic rigour big companies pay for.
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One point of contact
No account managers or hand-offs. You work directly with me from the first call through launch and beyond.
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Built to convert
Every layout decision is made with your client's journey in mind — from landing page to booked appointment.
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Transparent pricing
Clear project scopes and fixed quotes. See my packages — you'll know exactly what you're getting before I start.
About
Hi, I'm Michael
I'm a web designer based in Sussex, NB with 15+ years of experience in UX and digital design. I help trust-based businesses create websites that feel professional, communicate clearly, and make it easier for the right people to get in touch.
My background includes healthcare, government, and enterprise projects, and I bring that same strategic thinking to smaller businesses that need a stronger online presence. The result is a website that feels polished, works well on mobile, and supports real business goals.
- Based in
- Sussex, NB
- Working with
- Service businesses across Canada
- Experience
- 15+ years in UX & web design