01 — Overview
Built to highlight craftsmanship
This sample project shows the kind of site I design for general contractors. Structure, layouts, and UX decisions are grounded in real business needs: establishing credibility, showcasing project proof, and generating quote requests.
02 — Design Goals
What contractors need to win online
Most contractor websites are a single page with a phone number — no project photos, no process explanation, no way to submit plans. A portfolio-first site builds trust before the first phone call.
"In construction, the work should speak before you do — photos, process, and proof build more trust than any tagline."
Key priorities for this project:
- Bold project gallery that showcases quality of work
- Clear 'How We Work' process section to reduce hesitation
- Multi-step quote form that captures project scope
- Service area pages for local SEO
03 — Approach
Let the work speak first
I structured the site around how homeowners actually evaluate contractors — browsing projects, understanding the process, then reaching out. Every section mirrors that decision journey.
7
Pages including project gallery
4
Service category sections
1
Quote request form
Three insights shaped the design:
- Photos sell trust. Before-and-after galleries and project detail pages do more than marketing copy.
- Process reduces hesitation. A clear workflow section answers questions about timelines and budgets.
- Local SEO matters. Service area pages target city-specific contractor searches.
04 — Solution
Portfolio-first, lead-ready
A bold homepage gallery, dedicated project and process pages, and a quote request flow — ready to populate with a real contractor's photos and projects.
Key design decisions
- Project gallery page — featured residential and commercial work with photos
- Process page — clear steps from consultation to walkthrough
- Quote request form — project type, budget range, and timeline fields
- About page — local credibility and craftsmanship story
Mobile experience
05 — What's Included
What you get with this offering
Your project gets this level of design, structure, and attention to detail — customized with your branding, content, and business goals. Sites are built on Squarespace so you can update text and images yourself after launch.
7
Custom pages — Home, Projects, Services, Process, About, Contact
Gallery
Project concept with photo grid
Forms
Quote request with scope and budget fields
View pricing packages → or book a free consultation to discuss your project.