01 — Overview
Credibility that earns consultations
This sample project shows the kind of site I design for boutique law firms. Structure, layouts, and UX decisions are grounded in real business needs: projecting authority, explaining services clearly, and encouraging consultation requests.
02 — Design Goals
What law firms need to stand out
Generic law firm websites with recycled copy undermine credibility. Depth wins — specific practice areas, attorney profiles, and resources that build both SEO and client confidence.
"Clients choose lawyers, not law firms — the website needs to introduce the people behind the practice."
Key priorities for this project:
- Professional, conservative aesthetic appropriate for legal services
- Individual attorney pages with credentials and focus areas
- Practice area pages with depth — tailored to each area of law
- Low-pressure consultation request flow
03 — Approach
Structured like clients search
I researched how people find and evaluate law firms, then structured the site around practice areas, attorney credentials, and a frictionless consultation request — the same framework I'd customize for any firm.
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Custom practice area pages
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Attorney profile page layouts
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Resources & FAQ section
Three insights shaped the design:
- Practice areas need depth. Generic pages don't rank or convert — specific subtopics do.
- Attorney profiles build trust. Bios with credentials and personal approach matter.
- Low-pressure CTAs. 'Request a Consultation' outperforms aggressive 'Call Now' for legal services.
04 — Solution
Authoritative, approachable, actionable
A clean, typographic design with detailed practice area pages, attorney profiles, and a consultation form built for boutique firms.
Key design decisions
- Practice area hub — family law, estate planning, real estate, and civil litigation
- Attorney profiles — education, bar admissions, focus areas, and consultation links
- Resources section — FAQ and plain-language guides for SEO and trust
- Smart consultation form — practice area selection routes the inquiry
Mobile experience
05 — What's Included
What you get with this offering
Your project gets this level of design, structure, and attention to detail — customized with your branding, content, and business goals. Sites are built on Squarespace so you can update text and images yourself after launch.
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Custom pages — Home, Practice Areas, Attorneys, About, Resources, Contact
Profiles
Attorney bio page with structured credentials layout
SEO
Structured content hierarchy for local legal search
View pricing packages → or book a free consultation to discuss your project.