01 — Overview
Designed for modern dental practices
This sample project shows the kind of site I design for dental practices. Structure, layouts, and UX decisions are grounded in real business needs: building trust quickly, lowering patient anxiety, and making online booking easy.
02 — Design Goals
What dental practices need online
Dental patients often feel anxious before their first visit. Most practice websites don't help — they're outdated, cluttered, and bury the booking link. This layout is built around what actually converts: trust, clarity, and a frictionless path to book.
"A great dental website should make booking an appointment feel as easy and reassuring as walking through the door."
Key priorities for this project:
- Warm, approachable design that reduces patient anxiety
- Prominent online booking on every page — especially mobile
- Service pages that answer common questions before patients call
- Accessible layout for patients of all ages
03 — Approach
Designed around the patient journey
I mapped the two primary journeys — new patients researching a dentist, and existing patients booking or finding info — and built every page around them. This is the same research-driven process I use for every client project.
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Custom pages live
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User journeys mapped
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Integrated booking flow
Three insights shaped the design:
- Trust before booking. Patients need to see the team, read reviews, and understand services before they're ready to book.
- Booking must be one click. The appointment button stays visible on every page — sticky on mobile.
- Warmth over clinical. Soft colours, thoughtful typography, and plain-language copy reduce anxiety.
04 — Solution
Clean, calm, and built to convert
The design leads with a welcoming hero, prominent booking CTA, and service pages that answer the questions patients actually ask.
Key design decisions
- Sticky booking bar — visible on mobile from the moment someone lands on the site
- Service pages with FAQ — implants, whitening, family dentistry, and emergency care
- Team profiles — dentist and hygienist bios on the About page
- Social proof section — reviews and testimonials above the fold
Mobile experience
05 — What's Included
What you get with this offering
Your project gets this level of design, structure, and attention to detail — customized with your branding, content, and business goals. Sites are built on Squarespace so you can update text and images yourself after launch.
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Custom pages — Home, Services, New Patients, About, Financing, Contact
Mobile
Fully responsive with sticky booking CTA
SEO
On-page structure optimized for local search
View pricing packages → or book a free consultation to discuss your project.