01 — Overview
Built for emergencies and everyday service
This sample project shows the kind of site I design for HVAC and home services businesses. Structure, layouts, and UX decisions are grounded in real business needs: capturing urgent calls, fast mobile performance, and easy online estimate requests.
02 — Design Goals
What HVAC companies need online
HVAC customers search when they're uncomfortable. Most contractor sites load slowly, hide the emergency number, and offer no way to request an estimate online. Sticky call buttons, fast load, and online estimates address all three.
"In an emergency, your phone number should be the most reachable thing on the screen — not buried in a footer."
Key priorities for this project:
- Emergency phone number visible on every page — thumb-reachable on mobile
- Service pages for heating, cooling, ventilation, and maintenance plans
- Online estimate request with service type and urgency selection
- Fast-loading, mobile-first performance
03 — Approach
Designed for urgent and planned demand
I analyzed how customers search for HVAC services and structured the site to capture both emergency calls and planned maintenance bookings — the same pattern works for most home services companies.
7
Pages including service area section
5
Tailored service pages
1
Estimate request form with urgency selector
Three insights shaped the design:
- Emergency = mobile. Most urgent HVAC searches happen on phones. The call button must be sticky.
- Maintenance plans need selling. Recurring revenue deserves its own dedicated page.
- Local SEO wins jobs. City-specific service pages rank for 'furnace repair [city]' searches.
04 — Solution
Fast, visible, and lead-ready
A mobile-first site with sticky emergency CTA, detailed service pages, maintenance plan signup, and an estimate request form.
Key design decisions
- Sticky emergency call bar — tap-to-call on mobile, visible on every page
- Service pages — furnace repair, AC install, heat pumps, duct cleaning, maintenance
- Estimate request form — service type, urgency, address, and contact preference
- Service area section — customizable for any region
Mobile experience
05 — What's Included
What you get with this offering
Your project gets this level of design, structure, and attention to detail — customized with your branding, content, and business goals. Sites are built on Squarespace so you can update text and images yourself after launch.
8
Custom pages — Home, Services, Maintenance, Financing, Areas, About, Contact
Mobile
Sticky tap-to-call emergency bar on every page
SEO
Service area pages structured for local search
View pricing packages → or book a free consultation to discuss your project.