01 — Overview
Healthcare info patients can actually use
This sample project shows the kind of site I design for family medical clinics. Structure, layouts, and UX decisions are grounded in real business needs: task clarity for patients, easy access to hours, forms, and booking, and fewer unnecessary front-desk calls.
02 — Design Goals
What clinics need from their website
Most clinic websites bury the basics — hours, forms, booking — under cluttered navigation. Every common patient need is one click away, designed to WCAG 2.1 AA standards.
"A clinic website should answer the top 15 reasons patients call — before they ever dial."
Key priorities for this project:
- WCAG 2.1 AA accessible design
- Quick-action homepage — book, forms, hours, contact
- Downloadable patient forms organized by visit type
- After-hours and emergency guidance always visible
03 — Approach
Designed for common patient tasks
I catalogued the most common reasons patients visit a clinic website and made each one a design requirement — patient-first thinking applied to every page.
7
Pages including forms hub
4
Physician profile layouts
15
Common patient tasks addressed
Three insights shaped the design:
- Hours and location first. The #1 reason patients visit a clinic website — make it impossible to miss.
- Forms need to be findable. A dedicated forms hub prevents unnecessary phone calls.
- Accessibility isn't optional. Large text, high contrast, and clear navigation serve all patients.
04 — Solution
Everything patients need, nothing they don't
A task-oriented homepage with quick links to booking, forms, and hours — plus physician profiles and a new-patient guide.
Key design decisions
- Quick-action homepage — book, download forms, view hours, contact clinic
- Physician profiles — specialties, languages, and accepting new patients status
- Patient forms hub — categorized and easy to navigate
- After-hours banner — urgent vs. non-urgent guidance
Mobile experience
05 — What's Included
What you get with this offering
Your project gets this level of design, structure, and attention to detail — customized with your branding, content, and business goals. Sites are built on Squarespace so you can update text and images yourself after launch.
7
Custom pages — Home, Services, New Patients, Doctors, Forms, Contact
AA
WCAG 2.1 accessibility standards built in
Forms
Downloadable patient forms hub with categories
View pricing packages → or book a free consultation to discuss your project.