01 — Overview
Helping patients take the first step
This sample project shows the kind of site I design for physiotherapy clinics. Structure, layouts, and UX decisions are grounded in real business needs: treatment clarity, symptom-based discovery, and booking confidence for first-time patients.
02 — Design Goals
What physio clinics need to convert
Patients hesitate when they don't know what to expect — costs, direct billing, referrals, number of sessions. Condition-specific pages and clear insurance info answer those questions upfront.
"Physio patients search by symptom — a website should meet them at 'back pain' or 'sports injury,' not just 'our services.'"
Key priorities for this project:
- Condition-specific landing pages for local SEO
- Clear direct billing and insurance coverage explanation
- Individual therapist pages with specialties and booking links
- Energetic design reflecting an active, movement-focused practice
03 — Approach
From symptom search to booked appointment
I mapped the patient journey from symptom search to first appointment, creating condition-specific pages that meet patients where they are — the same structure I'd build for any physio clinic.
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Pages including condition landing pages
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Condition-specific page layouts
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Therapist profile layouts
Three insights shaped the design:
- Condition pages drive SEO. 'Physio for back pain' searches need dedicated landing pages.
- Insurance questions block booking. A clear direct billing page removes the biggest hesitation.
- Therapist choice matters. Profile pages with booking links let patients choose their physio.
04 — Solution
Active design for active recovery
A dynamic site with condition-specific pages, therapist profiles, insurance clarity, and booking CTAs on every page.
Key design decisions
- Condition landing pages — back pain, sports injuries, post-surgical rehab, chronic pain
- Therapist profiles — specialties, certifications, and direct booking links
- Insurance hub — direct billing partners and coverage explained plainly
- First visit guide — what to wear, bring, and expect in your assessment
Mobile experience
05 — What's Included
What you get with this offering
Your project gets this level of design, structure, and attention to detail — customized with your branding, content, and business goals. Sites are built on Squarespace so you can update text and images yourself after launch.
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Custom pages — Home, Treatments, Conditions, About, Insurance, Contact
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Condition-specific pages linked to treatments
Booking
Appointment CTA integrated across all pages
View pricing packages → or book a free consultation to discuss your project.